APR – Accredited in Public Relations
APR – Accredited in Public Relations vs 3 alternatives compared
Exam fee, level, duration, validity and salary side by side. Blank cells mean we do not have verified data yet.
| APR – Accredited in Public Relations | Google News Initiative Certification | CMP – Communication Management Professional | Society of Environmental Journalists – SEJ Training | |
|---|---|---|---|---|
| Vendor | PRSA | IABC | SEJ | |
| Level | Advanced | Beginner | Advanced | Beginner |
| Exam fee | $385–$450 | Free | $400–$600 | Free–$200 |
| Duration | — | — | — | — |
| Passing score | — | — | — | — |
| Valid for | — | — | — | — |
| Typical salary | $65K–$105K | $40K–$70K | $70K–$110K | $45K–$75K |
| Prerequisites | — | — | — | — |
Which should you choose?
Should I take APR – Accredited in Public Relations or Google News Initiative Certification first?
Google News Initiative Certification is the lower-level certification (Beginner vs Advanced), so it is usually the better first step.
Should I take APR – Accredited in Public Relations or CMP – Communication Management Professional first?
Both are rated Advanced. Pick the one whose exam domains match the job you want, and check which one employers in your area ask for.
Should I take APR – Accredited in Public Relations or Society of Environmental Journalists – SEJ Training first?
Society of Environmental Journalists – SEJ Training is the lower-level certification (Beginner vs Advanced), so it is usually the better first step.