Google Ads Certification
How to prepare for Google Ads Certification
A 6-stage plan from your first study session to exam day. Adjust the pace to your own schedule.
Study plan
| Stage | What to do | Time |
|---|---|---|
| 1 | Understand the Core Concepts Review the Google Ads Fundamentals module to grasp the basic terminology, account structure, and policy basics. | Week 1 |
| 2 | Dive into Search & Display Study the Search Advertising and Display Advertising sections, focusing on keyword selection, ad creation, and targeting options. | Week 2 |
| 3 | Master Video & Shopping Learn how to set up Video Campaigns on YouTube and Shopping Ads, emphasizing product feed requirements and bidding strategies. | Week 3 |
| 4 | Measure & Optimize Explore the Measurement & Optimization topic to understand conversion tracking, reporting dashboards, and performance tweaks. | Week 4 |
| 5 | Hands‑On Practice Apply what you’ve learned in a real or demo Google Ads account, creating sample campaigns across each channel. | Week 5 |
| 6 | Final Review & Certification Revisit any weak areas, run a timed self‑check, and complete the Skillshop assessment to earn the badge. | Week 6 |
Exam domains
These come from the official exam outline.
- Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Video Campaigns (YouTube)
- Shopping Ads
- Measurement & Optimization
Google Ads Certification preparation questions
How many steps are in the Google Ads Certification study plan?
This plan has 6 stages, starting with understand the Core Concepts and ending with final Review & Certification.
Do I need prior experience for Google Ads Certification?
Google Ads Certification is rated Beginner. Check the official exam page for any formal requirements before you start.
What should I study for Google Ads Certification?
Focus on the official exam domains: Google Ads Fundamentals, Search Advertising, Display Advertising, Video Campaigns (YouTube), Shopping Ads, Measurement & Optimization.
Exam outlines change between versions. Check the official exam page for the current outline before you start.