Google Analytics Certification (GA4)
GA4 vs 3 alternatives compared
Exam fee, level, duration, validity and salary side by side. Blank cells mean we do not have verified data yet.
| Google Analytics Certification (GA4) | Google Ads Certification | HubSpot Inbound Marketing Certification | Meta Certified Digital Marketing Associate | |
|---|---|---|---|---|
| Vendor | HubSpot Academy | Meta | ||
| Level | Beginner | Beginner | Beginner | Beginner |
| Exam fee | Free | Free | Free | $99–$150 |
| Duration | — | — | — | — |
| Passing score | — | — | — | — |
| Valid for | — | — | — | — |
| Typical salary | $50K–$75K | $50K–$80K | $45K–$70K | $50K–$80K |
| Prerequisites | — | — | — | — |
Which should you choose?
Should I take GA4 or Google Ads Certification first?
Both are rated Beginner. Pick the one whose exam domains match the job you want, and check which one employers in your area ask for.
Should I take GA4 or HubSpot Inbound Marketing Certification first?
Both are rated Beginner. Pick the one whose exam domains match the job you want, and check which one employers in your area ask for.
Should I take GA4 or Meta Certified Digital Marketing Associate first?
Both are rated Beginner. Pick the one whose exam domains match the job you want, and check which one employers in your area ask for.