Google Analytics Certification (GA4)
How to prepare for GA4
A 6-stage plan from your first study session to exam day. Adjust the pace to your own schedule.
Study plan
| Stage | What to do | Time |
|---|---|---|
| 1 | Familiarize with GA4 Basics Review the core concepts of GA4 setup, configuration, and the overall interface to build a solid foundation. | Week 1 |
| 2 | Dive into Reporting & Dashboards Learn how to create and interpret standard reports and custom dashboards for actionable insights. | Week 2 |
| 3 | Master Audiences, Events & Conversions Practice building audiences, configuring events, and setting up conversion tracking aligned with business goals. | Week 3 |
| 4 | Explore Attribution & Advanced Analysis Study attribution modeling and use Explorations to perform deeper, custom analyses. | Week 4 |
| 5 | Hands‑On Practice & Review Apply what you’ve learned on a real or demo property, then review any weak areas before the assessment. | Week 5 |
| 6 | Final Assessment Prep Take timed practice quizzes, revisit key topics, and ensure you’re comfortable with the Skillshop interface. | Week 6 |
Exam domains
These come from the official exam outline.
- GA4 Setup & Configuration
- Reports & Dashboards
- Audiences & Events
- Conversion Tracking
- Attribution Modeling
- Explorations & Custom Reports
GA4 preparation questions
How many steps are in the GA4 study plan?
This plan has 6 stages, starting with familiarize with GA4 Basics and ending with final Assessment Prep.
Do I need prior experience for GA4?
GA4 is rated Beginner. Check the official exam page for any formal requirements before you start.
What should I study for GA4?
Focus on the official exam domains: GA4 Setup & Configuration, Reports & Dashboards, Audiences & Events, Conversion Tracking, Attribution Modeling, Explorations & Custom Reports.
Exam outlines change between versions. Check the official exam page for the current outline before you start.