Google Ads Certification (Marketing Track)
Marketing Track vs 3 alternatives compared
Exam fee, level, duration, validity and salary side by side. Blank cells mean we do not have verified data yet.
| Google Ads Certification (Marketing Track) | CIM Professional Diploma in Marketing | PCM – Professional Certified Marketer | HubSpot Content Marketing Certification | |
|---|---|---|---|---|
| Vendor | Google Skillshop | CIM | AMA | HubSpot Academy |
| Level | Beginner | Advanced | Intermediate | Beginner |
| Exam fee | Free | £1,500–£3,000 | $349–$449 | Free |
| Duration | — | — | — | — |
| Passing score | — | — | — | — |
| Valid for | — | — | — | — |
| Typical salary | $50K–$80K | £35K–£65K | $65K–$100K | $45K–$75K |
| Prerequisites | — | — | — | — |
Which should you choose?
Should I take Marketing Track or CIM Professional Diploma in Marketing first?
Marketing Track is the lower-level certification (Beginner vs Advanced), so it is usually the better first step.
Should I take Marketing Track or PCM – Professional Certified Marketer first?
Marketing Track is the lower-level certification (Beginner vs Intermediate), so it is usually the better first step.
Should I take Marketing Track or HubSpot Content Marketing Certification first?
Both are rated Beginner. Pick the one whose exam domains match the job you want, and check which one employers in your area ask for.