Google Ads Certification (Marketing Track)
How to prepare for Marketing Track
A 5-stage plan from your first study session to exam day. Adjust the pace to your own schedule.
Study plan
| Stage | What to do | Time |
|---|---|---|
| 1 | Understand the Certification Scope Read the Skillshop overview to know which Google Ads products are included and what skills will be assessed. | Week 1 |
| 2 | Learn Core Campaign Types Study search, display, video, and shopping campaign setup using the topics listed in the article. | Week 2-3 |
| 3 | Master Advanced Features Focus on app campaigns, smart bidding strategies, and measurement/optimization techniques. | Week 4 |
| 4 | Hands‑On Practice Create test campaigns in a Google Ads account to apply what you’ve learned. | Week 5 |
| 5 | Final Review & Mock Test Go through a full walkthrough of each topic and take a timed practice quiz to gauge readiness. | Week 6 |
Exam domains
These come from the official exam outline.
- Search Campaign Setup
- Display Network
- Video Ads (YouTube)
- Shopping Campaigns
- App Campaigns
- Smart Bidding
- Measurement & Optimization
Marketing Track preparation questions
How many steps are in the Marketing Track study plan?
This plan has 5 stages, starting with understand the Certification Scope and ending with final Review & Mock Test.
Do I need prior experience for Marketing Track?
Marketing Track is rated Beginner. Check the official exam page for any formal requirements before you start.
What should I study for Marketing Track?
Focus on the official exam domains: Search Campaign Setup, Display Network, Video Ads (YouTube), Shopping Campaigns, App Campaigns, Smart Bidding, Measurement & Optimization.
Exam outlines change between versions. Check the official exam page for the current outline before you start.