Google Analytics 4 (GA4) Certification
How to prepare for GA4
A 4-stage plan from your first study session to exam day. Adjust the pace to your own schedule.
Study plan
| Stage | What to do | Time |
|---|---|---|
| 1 | Familiarise with GA4 fundamentals Review the core concepts of GA4 property setup, data streams, and basic event tracking. | Week 1 |
| 2 | Deep dive into reporting and analysis Learn how to build audiences, segments, and explore reports to extract actionable insights. | Week 2 |
| 3 | Master conversion and attribution Study conversion tracking setup and attribution modelling to measure campaign performance. | Week 3 |
| 4 | Hands‑on practice and self‑assessment Complete practical exercises in Skillshop and take any available practice quizzes to gauge readiness. | Week 4 |
Exam domains
These come from the official exam outline.
- GA4 Property Setup
- Events & Parameters
- Audiences & Segments
- Conversion Tracking
- Attribution Modelling
- Explore Reports
- Data Streams & Integrations
GA4 preparation questions
How many steps are in the GA4 study plan?
This plan has 4 stages, starting with familiarise with GA4 fundamentals and ending with hands‑on practice and self‑assessment.
Do I need prior experience for GA4?
GA4 is rated Beginner. Check the official exam page for any formal requirements before you start.
What should I study for GA4?
Focus on the official exam domains: GA4 Property Setup, Events & Parameters, Audiences & Segments, Conversion Tracking, Attribution Modelling, Explore Reports, Data Streams & Integrations.
Exam outlines change between versions. Check the official exam page for the current outline before you start.